It is a little more time consuming to make but the intense orange flavor is worth it. I have often thought of adding chocolate chips to the batter to take it over the top but I love it too much as it is to have tried it yet.
I remember having it someplace many, many years ago and then hunting for a recipe to duplicate it for a long time. I do not remember how or where I found a recipe but I have this old hand copied one I use and I now share it with you.
Note: The baking directions say one large loaf. I always make it into 2 loaves and it will bake much better for you.
Remove the peel from 3 firm plump oranges with a potato peeler. Cover peel with water in a heavy bottomed pan and bring to a boil. Pour the water off, return the peel to the pan and cover again with
water. Bring to a boil, pour the water off and repeat the process a third time.
Chop or grind the drained peel. (I use the food processor.)
Return the chopped peel to the pan with 1 C. sugar and 1 C. water. Boil slowly at a simmer until the mixture reduces to 1 cup total being careful not to burn.
Mix in a bowl as for a cake the following:
1 C. sugar
2 T. shortening or soft butter
2 beaten eggs
Combine in a medium bowl:
3 1/2 C. all purpose flour
3 1/2 t. baking powder
1 t. salt
Add the dry ingredients alternately with:
1 C. milk
Mixing after each addition. Add the orange marmalade to the batter, let sit for 20 minutes.